As the e-commerce industry is growing, the marketing team are facing new challenges to increase customer engagement. In the current marketing trend, chatbots have proved themselves to be incredibly effective than email marketing for both marketing and sales.
More than 80% of e-commerce websites are using chatbots for clients engagement and sales. With the rising trend of chatbots, it looks email may not survive in the future – is it true? Are chatbots continuously improving ownself to make email marketing a thing of past?
It may be true as the number of websites with chatbots increasing day by day. But does it have to be? Chatbots and Email marketing both come with their pros & cons, which serves you Best it depends on your industry & audience.
Here in this article, we’ll take a look at what each platform offers, why should implement one over other or in many cases use both. Facebook Messenger Platform is the biggest chatbots marketing platform, with approx 50K active chatbots on Facebook Messenger.